Marketing Materials

The objective of this project was to design and produce multiple marketing materials and brochures for the Valmet Energy Spare Parts business line. The formats for marketing materials needed to be in both digital and print formats. The materials were designed ensuring alignment with Valmet’s brand identity. The project was conducted during employment at Valmet in 2024.

Design Process

1

Research and Collaboration

Understanding Objectives for the marketing materials,
gathering Information and ensuring content accuracy by collaborating with internal teams, and following the brand guidelines to maintain consistency with the brand.

2

Design and Development

Developing content and layout for the catalogs based on research and feedback,
creating the visuals using appropriate design tools (e.g., Adobe Creative Suite, SOLIDWORKS Visualize), and
combining visuals and text while ensuring clarity, quality, and alignment with the brand.

3

Finalizing and Production

Refining the designs based on feedback to achieve professional results,
preparating the materials into final formats to ensure quality of the digital and print formats, and ordering prints and delivering digital files to stakeholders

Responsibilities

The responsibilities in this design process included:

Finding suitable images from the company’s media library

Editing existing images to ensure consistency of quality

Creating high-quality product renderings from existing 3D models by using SOLIDWORKS Visualize 3D CAD Rendering Software

Finding accurate information from the services and products from the company’s internal material bank

Collaborated closely with engineers to ensure content accuracy, and source relevant information and gather technical insights from their expertise

Writing appealing and descriptive text from the services and products as well as creating the layouts of the materials

Following the company’s defined branding guidelines for marketing material design

Producing the final materials ready for both digital and print formats, and managing the print orders

Final Results

The majority of the final materials remain unpublished. However, a selection of the finalized marketing materials is available for viewing on Valmet’s website: